Fashion designer : Guillem Rodríguez
Curator: Dessislava Pirinchieva
Concept & Art advisory: Josep-María Martín
Lightening: Josep-María Martín
Assistant production: Julia Martínez Blasi
Photos: Isaac Flores
Exhibition produced by Joaquima Laguna & Ocaña Barcelona
Hosted by Ocaña Barcelona
September 2020, Barcelona
Guillem Rodríguez is a menswear fashion designer based in Barcelona. His collection DREAMBOY was presented at 080 Barcelona Fashion 2020 and the Hyères Festival during Paris Fashion Week 2020 and the festival edition in Villa Noailles in 2020.
Due to COVID 19, the catwalk was transmitted only online. For that reason, we decided to organize an exhibition of his imaginary
The garments were visitors to a secret place where the guests were immersed in DREAMBOY.
DREAMBOY in Ocaña happened in two consecutive days.
“Dreamboy is the gigolo who waits on the street, the boy you meet on the dance floor, the one you stare at as he crosses the street. An erotic version of the sexy, young, and brilliant man.
The collection reflects the empowerment of the male body. A new masculinity that does not hide from its sexuality nor from being camp “
Guillem Rodríguez
